Wimbledon X Christy
The Challenge
Christy wanted a bold campaign for its 2024 Wimbledon collection. Content that would generate viral engagement and dominate both social media and in-store displays.
The brief was simple: make the Wimbledon towel as iconic as the tournament itself.
Our Approach
- Designed ultra high-quality CGI visuals with iconic landmarks draped in Christy’s Wimbledon towels.
- Partnered with video and VFX specialists to merge real footage with CGI animation.
- Created a dynamic, immersive experience that blurred the line between reality and design.
The Results
- Millions of views, likes, and shares across social media.
- A campaign that sparked online conversations, with many questioning whether the imagery was real.
- A high-impact presence across Christy’s website, social media, and in-store point-of-sale displays.
What Christy Said
“Our 2024 Wimbledon campaign launched with an astonishing response across platforms. The second location to be released, the iconic white cliffs, reached an incredible 1.5 million views. The success so far has raised an important question – how do we replicate this success again?”
More Work
Let’s talk about your ideas and see what we can make happen.
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