Sometimes it makes more sense to build it on a screen.
Our CGI team creates product imagery, interiors, environments and campaign visuals that can look every bit as convincing as a photograph – without needing the finished product, the perfect location or even decent weather.
We work closely with our photographers, stylists and production team, so the same thinking around composition, lighting and detail carries through whether something is shot for real or created digitally.
Why CGI?
SPEED.
Need the campaign ready before the product is?
CGI means you can start creating imagery while ranges are still being developed, giving marketing teams a head start before launch.
FLEXIBILITY.
Need your sofa in six colourways? Want to test different wall tiles? With CGI, one asset can become many. Instantly update materials, lighting, angles or layouts, without reshoots or rebuilds.
Total creative flexibility, built in.
CONTROL.
No rain delays. No location scouting headaches. CGI gives you full control over every element, from camera height to prop styling.
Which means consistent, flawless content at scale, no matter how complex the brief.
Testimonial
“Our long-standing relationship with Rig2 continues to grow from strength to strength, they provide us with a high-quality service of both set photography, video & CGI, the mix of which works well with our budgets and deadlines.
In the past, we’ve avoided CGI as it’s not been up to scratch compared to photography however, Rig2 have perfected their process to produce beautiful, realistic images. The CGI team is supported by experienced Stylists & Photographers to ensure that the styling, props and lighting is all up to the standard of set build photography.”
Katie Hill,
Related Work
Let’s talk about your ideas and see what we can make happen.
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