Sharps
The Challenge
After more than a decade of Beautifully Organised campaigns, Sharps wanted a fresh direction. Their once iconic glossy look had become the norm across the category, and it was time to reintroduce some heart.
The Behaviours Agency developed a new creative platform “Welcome Home” and brought Rig2 in to bring it to life. With only a few weeks from sign-off to shoot, our team had to move fast.
Fifteen sets. Sixty shooting days. Hundreds of props. We quickly dubbed it “The Monster Shoot”.
An ambitious brief that tested every corner of our production capabilities.
Our Approach
From the moment the brief landed, our production team sprang into action, mapping out the logistics for fifteen sets of full builds, models, styling, lighting, shooting and post-production. It meant meticulous scheduling, cross-team coordination and tight on-set turnaround to bring every space to life on time.
Guided by The Behaviours Agency’s brief of “warm, inviting, real, editorial style”, our stylists, set builders and crew crafted rooms that felt genuinely lived in. We worked with real families, layered tactile textures, and leaned into natural light to create images that felt functional and beautiful.
Every room told its own story; from hallways and bedrooms to under-stair nooks and open-plan living spaces – all designed to embody the idea of home that’s beautifully imperfect.
The Results
The campaign launched nationwide across TV, OOH and digital, with the hero TV ad scoring in the top 17% of all Home & Garden ads for emotional intensity and memorability.
It also proved the power of true collaboration. Rig2 worked as an extension of The Behaviours Agency, providing their client with content that perfectly matched their creative vision.
What began as a last-minute brief became one of our proudest projects yet: proof that under pressure, our team can pull off something extraordinary.
Let’s talk about your ideas and see what we can make happen.
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