Mamas & Papas
Travel Launch
Campaign
The Brief
Mamas & Papas were looking to re-launch their travel proposition, and came to us to produce all their campaign assets, from online to instore POS images, plus all video assets from banners, social cut downs to instructional videos.
The Challenge
To help showcase the best features of their 3 top selling pushchair models. Each product needed to be shown outdoor tackling different terrain and configured for different aged children from babies to toddlers. Timings wise we were challenged with a November shoot and 6-8 week turnaround. We chose to take the production overseas to warmer climates, managing all aspects of the production from logistics, transportation to model casting & licencing through to shooting and editing.
The Results
We shot across multiple locations, from town, city, airport, beach and parks, with 6 models from babies to adults. From this created we a bank of 116 hero images and 30 videos to be used across the campaign.
Let’s talk about your ideas and see what we can make happen.
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